non alcoholic cocktail brand
Calemo is a non alcoholic cocktail brand inspired by the breezy shores of Santa Barbara and the vibrant heart of Brazil. It mixes coastal calm with citrus energy creating a brand that feels warm tropical and full of life.
The challenge was to design a tropical brand that avoids clichés and delivers a gritty modern identity. The brand needed to stay fresh bold and editorial without losing its playful warmth.
Calemo speaks with warmth clarity and a relaxed vibe. It feels friendly sunny and effortless.
Calemo becomes a cultural fusion brand full of mood energy and refreshing identity.
Research included tropical palettes Brazilian culture citrus symbolism and gritty flash lit photography. The strategy was to combine sunshine energy with raw texture creating a balance of mood and movement.
The logo is clean bold and shaped with a breezy flow to match the brand’s relaxed yet expressive personality. It reflects the coastal origin without becoming overly decorative.