BRANDING
BETWEEN
STUDIO
creative studio
Between is a creative studio built in the exact moment ideas shift into action the space between pause and play. It is bold expressive and made for brands who want to move differently think louder and create work that feels human and real.
Challenge
The challenge was to create a studio identity that does not follow trends but stands on the edge of them. The brand needed to look young sharp and expressive without losing clarity or professionalism.
Tone & Voice
The voice is sharp human expressive. No fluff no filler. Every line is direct honest and made to carry momentum.
Outcome
The result is a creative studio identity full of energy clarity and direction built to inspire movement and decision.
Research & Strategy
Research explored youth culture digital motion editorial grids and expressive type systems. The strategy was to build a brand that moves with rhythm one that feels modern fluid and ready for both static and moving design.
Logo & Identity
The pause play symbol becomes the heart of the identity. Simple abstract and instantly understood. It captures the exact concept of the studio in one mark the moment of decision. The typography and layout follow the same minimal but expressive rhythm.