Zyndr

BRANDING

PACKAGING

ALCOHOL FREE SODA BRAND

ZYNDR IS THE REBEL IN THE ROOM A MODERN, ALCOHOL-FREE SODA BRAND THAT MAKES NON-DRINKING FEEL COOL AGAIN. IT’S BUILT FOR THOSE WHO LIVE LOUDLY WITHOUT THE BUZZ, WHO CELEBRATE CONNECTION WITHOUT COMPROMISE. FULL FLAVOUR, HIGH VIBE, ZERO HANGOVER ZYNDR CHANGES THE WAY WE THINK ABOUT SOCIAL DRINKING. BOLD, VIBRANT, AND UNAPOLOGETICALLY FREE-SPIRITED.

Challenge

TO CREATE A BRAND THAT BREAKS FREE FROM THE “HEALTHY BUT BORING” STEREOTYPE. THE GOAL WAS TO MAKE AN ALCOHOL-FREE DRINK FEEL JUST AS COOL, REBELLIOUS, AND SOCIALLY DESIRABLE AS ITS BOOZY COUNTERPARTS WITHOUT LOSING DEPTH OR EDGE.

Tone & Voice

The tone is straightforward, confident, and slightly playful. It speaks like someone guiding you through a night out real, high energy, and never trying too hard. Every line aims to keep things sharp and human.

Outcome

ZYNDR’s identity came together as a bold new face of mindful drinking. The brand feels energetic enough for nightlife yet thoughtful enough for everyday moments. The final system balances attitude with clarity, helping ZYNDR stand out as a fresh alternative that doesn’t compromise flavor or personality.

Research & Strategy

We explored how younger audiences choose drinks and discovered a clear shift toward balanced lifestyles. People wanted taste and personality but didn’t want to compromise clarity or control. This drove the strategy toward positioning ZYNDR as a lifestyle icon not a substitute. The research refined the direction into a bold, expressive identity that celebrates freedom, individuality, and mindful fun.

Logo & Identity

the logo needed to be loud sharp and unapologetic so we shaped it with bold edges and a punchy attitude matching the high vibe personality that defines the brand.

FLAVOURS LINEUP

The Flavours Lineup of ZYNDR celebrates the brand’s fearless attitude through bold, electrifying color stories and taste expressions. Each variant channels a unique personality from zesty citrus bursts to deep berry tones embodying the raw energy that fuels the brand’s mythic essence. The lineup isn’t just about taste; it’s a visual and sensory extension of ZYNDR’s power, rhythm, and rebellion. Together, the flavors create a dynamic spectrum that mirrors the pulse of youth vibrant, untamed, and unapologetically alive.

Citrus Burst

Citrus Burst radiates pure energy and brightness, capturing the thrill of ZYNDR’s bold spirit in every sip. Infused with blood orange and grapefruit, it strikes a perfect balance between tangy sharpness and smooth refreshment. Each pour feels like liquid sunlight vivid, daring, and alive with citrus intensity. It’s more than a drink; it’s an instant spark that awakens the senses and amplifies the pulse of the moment.

Lime Zest

Sharp, zesty, and refreshingly green, Lime Zest is a crisp uplift in every sip. The pairing of lime juice and lemon juice from concentrate creates a vibrant citrus backbone, amplified with natural lime flavour. Sweetened naturally with organic cane sugar and rounded with citric acid, it delivers a flavour that is clean, invigorating, and endlessly drinkable.

Berry Bliss

Playful, fruity, and indulgent, Berry Bliss captures the sweet tart vibrancy of fresh berries in every sip. Strawberry and blueberry juices form a rich, juicy base, enhanced with raspberry flavour for a layered berry profile. Balanced sweetness from organic cane sugar and the crispness of citric acid make it a soda that feels both lush and lively.

Spiced Sunset

Exotic, warming, and slightly mysterious, Spiced Sunset brings a different kind of soda experience. Infused with ginger extract, cardamom flavour, and natural herbal extracts, it offers a cozy yet adventurous taste. The gentle heat and spice are rounded by organic cane sugar and balanced with citric acid, creating a drink that feels both comforting and daring perfect for golden hour moments.

USAMA DESIGNZ